What if a Professor Lobbies for his Dreams?

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Persuasion for the sake of nation.

Making dreams come true... 

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In order to build a national capacity of vaccine development in the country, Dean of the Faculty of Medicine of a reputable university in Turkey contacts with Project Arts Business Studio for the preparation of a presentation which will be used in a critical conference as a major part of lobbying activities for establishment of such a national institute.

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Project Arts Business Studio interprets the task as a “project of persuasion”. Accordingly, focusing on the quality of visual designs, which is rare for the sector, especially in academic sphere and structuring the presentation in such a way that it has relevant and intriguing aspects for the audience, it starts creating a real difference. In addition to these “nice to have” designs, Project Arts Business Studio addresses also “must have” aspects of the task – objectively analyses the necessity for and the benefits of such an institute, reveals geohistorical facts, explains global practices, proposes a structure for the country.

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The dean attends the conference. Guided by the presentation which he makes only some minor modifications beforehand, he delivers his speech. The audience gives him a standing ovation…