In today's corporate world, only a fraction of executives (6%, according to a survey conducted by McKinsey) are satisfied with their organisations' innovation performance. A proposed remedy for this, corporate innovation labs. don't seem to be meeting the expectations and turning out to be marketing themes and cost centers in increasing rates. Although it is also a matter open for hot debates with its pros and cons, outsourcing innovation and internalizing it over time (yet protecting external ties to provide a sustaining flux of fresh and different perspectives) is a means for overcoming some of the innovation hurdles. 

 

In accordance with that, Project Arts Business Studio offers a lightweight approach and in some ways, functions like an outsourced innovation lab. Or no matter how much it sounds like an oxymoron, like a bunch of "outsourced intrapreneurs". It is the business development department on-demand, having external fresh perspectives and startup spirit.

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In line with corporate priorities and conditions (and also challenging them if possible), Project Arts Business Studio tries to devise or uncover ways to make use of the corporations' potentials, explores new technologies and business models, ways to defend, find, grow markets, form unexpected partnerships, build skills among employees and loyalty among customers.

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Uncovers, understands, explains, develops, improves. It tries... Either with a practical, to the point approach or in a perfectly structured style adhering to complete methodologies and workflows of systems thinking, design thinking, wicked problems, business and entrepreneurial ecosystems, lean startup, agile development and other relevant fields of practice, PSmoscow creates meaningful positive outcomes.